Hi, I'm Sourabh.
I like to build software products.
Occasionally ideas that probably should not have been built, but were fun anyway.
What I do (professionally)
I'm currently a Senior Engineering Manager at Walmart Global Tech.
I work on large-scale systems in the supply chain space, the kind where small bugs can create very real-world problems. Over the years, I've worked across telecom, fintech, and now retail, mostly building and scaling full stack systems across different technologies.
But this blog is not really about my job.
Why this blog exists
This blog started as a side effect of curiosity.
At some point, I realized that the best way to learn something is to try building it and the second best way is to write about it.
Most of what you'll find here comes from:
- Things that annoyed me enough to fix
- Experiments I tried (and sometimes failed at)
- Side projects I built out of curiosity
- Observations from building software in the real world
No frameworks. No gyaan. Just what actually happened.
What I write about
There's no strict theme, but it usually revolves around:
- Building small tools and apps (sometimes useful, sometimes just fun)
- Engineering decisions and trade-offs
- Lessons from side projects
- Product thinking, distribution, and SEO
- Using AI in real workflows (not the hype version)
- Some life experiences outside of tech
Some posts are technical. Some are not. Most are somewhere in between.
How I think about building
I don't wait for big ideas.
Most things I've built started with something small:
- Something inconvenient
- Something repetitive
- Something that should have a simpler solution
And then just... building it.
That's how my first app started. And honestly, that's still how most things start.
Outside of work
I spend a lot of time building things on the side: websites, tools, and small experiments.
Lately, I've been exploring how far you can go with:
- Content + programmatic SEO + small products
- AI-assisted development (with a healthy dose of skepticism)
I also occasionally go down rabbit holes around design, branding, and UX, trying to make things not just work, but feel right.
If you're building something, you'll probably relate to a lot of what's here.